The corporate blog should be part of the integrated communication as it drives newsletter subscriptions, enhance your social search presence. It helps develop awareness within your target audience and increases engagement. Corporate blog is vital tool of communication and long term growth of your business.
We Advise not just ideas to the brand but also execute them. We believe in high quality, effective delivery of campaign. We believe that brand should engage the prospects and customer at every stage of customer experience. This can be explained by the social search framework.
Content: Our content optimization process is the first stage of social search framework. It includes blog posts, forum participations, whitepaper, social media releases, customer& how-to videos.
Search Engine Optimization (SEO): Our search engine optimization process is the second key element of social search framework. Our SEO expert works very closely with the all search engine updates that help us optimize our practices.
Social Media Optimization (SMO): The dynamic SMO is the third element of our social search framework. Our SMO expert works very closely with the all social media updates and strongly recommend to optimize Twitter, Facebook, YouTube Google+, slideshare, LinkedIn, etc.
Analytics: We analyze our content performance, search engine optimization, social media optimization and on regular basis. It helps is solve problems or correct inaccuracies, encourage advocates, and gain referrals.
As a Content Marketing Strategy, Focus on blogging, website content, articles, photos, videos, white papers, infographics, case studies and how-to-do guides to spread awareness of your brand. The idea is to communicate to the customers on a regular basis and keep the brand alive in their minds. This is a proven way to inspire loyalty and increase business.
Listen: At this stage, gain insights of customer, competitors, partner sentiment by doing social listening. It helps us provide direction to marketing ideas, product promotions, etc.
Create: This stage add value to nature of the content and tell stories about brand. Blog or video content is used to improve relevance, gain trusted advisor status, and increase product consideration
Share: Share content including blog posts, research reports, articles, industry best practices, articles, whitepaper, social media releases, customer & how-to videos on Twitter, Facebook, LinkedIn, Pintrest, slideshare, YouTube, Digg, etc.
Engage: Impact perception by responding to social conversations – solve problems, correct inaccuracies, ignite fans, encourage advocates, gain referrals, demonstrate willingness to help.